The goal of the project was to combine an English as a Second Language (ESL) Classroom with a billboard. Our solution is seen in Empuge. Empuge is a parasitic, modifiable covert classroom hidden in the structure of a standard billboard. In its packed state, it is virtually indistinguishable from a normal billboard. Its panels double as storage and can be pushed or pulled individually to create program according to space and surface requirements.
In collaboration with Andrew Wald and SJ Kwon.